I totally agree with Joe Laratro here! Having a website is not enough. Having a plan and working it consistently (daily!) is the REAL plan for SEO! A website has to be able to ALLOW for this to happen easily however… These recommendations are good, smart and solid for SEO.

What are 3 things marketers can do RIGHT now to improve their organic rankings?

Have a solid technical infrastructure that is search friendly

Have an ongoing content development plan to add new and useful content to the Web site

Have a link building plan in place: target directories, social media sites, and related Web sites

via SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro | Search Engine Journal.