All of you with Google Base accounts to help push your products out to Google Shopping product search (which is free by the way!) will notice a new change to the interface and a name change to Google Merchant Center which I feel is a much better name! If you have a Google Webmaster Tools account, you’ll notice that it looks VERY familiar! 😀 This is a welcome change as the previous Google Base interface was very clunky and hard to find stuff. The new site has a slick left column nav with easy controls to make it very easy to find everything you need for your feed(s) for your items or documents. Check out the new site!