Google Predicts the Future!

Google is now in the prognosticating business.  Google Trends has now been updated to allow you to PEER INTO THE FUTURE!  The new site now features a glowing ball that you simply talk to… ok, just kidding…  this is just straight up statistics folks.  They have enough information on google search that they are now able to give predictive trends of it for the future or for the next season, etc.  This suddenly makes search VERY INTERESTING I think!  I know I’ll be using it to do keyword research even more for my clients!

As we see that many of the search trends are predictable, we are introducing today a new forecasting feature in Insights for Search, along with a new version of the product. The forecasting feature is applied to queries which are identified as predictable see, for instance, basketball or the trends in the Automotive category and then shown as an extrapolation of the historical trends and search patterns.

via Official Google Research Blog: On the predictability of Search Trends.

YouTube Blog: Look Inside a 1,024 Recipe Multivariate Experiment

I started noticing changes on the YouTube header a few weeks ago! This just goes to show how little changes can make a big difference to conversions/sales!

Do small changes make a big difference? In the world of landing page testing, they certainly can. A few weeks ago, we ran one of the largest multivariate experiments ever: a 1,024 recipe experiment on 100% of our US-English homepage. Utilizing Google Website Optimizer, we made small changes to three sections on our homepage (see below), with the goal of increasing the number of people who signed up for an account. The results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.

via YouTube Blog: Look Inside a 1,024 Recipe Multivariate Experiment.

Bing Gains 1% Market Share in July, Google’s Share Goes Down

Considering how much money Microsoft is spending on their Bing advertising campaign… this is not a lot gained for their effort methinks…

According to Statcounter, Bing managed to increase its share of the U.S. search market to 9.41% in July from June’s 8.23%.  The combined search market share of Bing and Yahoo is at 20.36% from 19.27% in June.

Google’s U.S. search market share slightly went down to 77.54% in July from 78.48% in June.

via Bing Gains 1% Market Share in July, Google’s Share Goes Down.

Gmail super duper authentication

Straight from Google’s mouth so to speak.  If you use Gmail, then this will greatly reduce any chance of Paypal or eBay spammers from reaching your inbox! I recommend this being enabled! More domains like this will be enabled in the future (like Twitter, YouTube, MySpace, etc.) so enabled this today! I did notice a bug where this didn’t enable in Safari for Mac, but it worked right away on Firefox! -Tom

We’re always looking for new ways to protect Gmail inboxes from spam and phishing. Last year, we started taking extra steps to protect you from fake eBay and PayPal emails, requiring that any email claiming to come from one of eBay’s or PayPal’s domains actually comes from them. We do that by looking at the “From” header, and when it says “” for example, it means it really did come from Anything else is rejected; it won’t even appear in your spam folder because Gmail won’t accept it.

Now, unless you are a regular reader of this blog with a photographic memory, you may not be aware of this extra protection. So, we thought we’d add a little something to remind you. Turn on “Authentication icon for verified senders” from the Labs tab under Settings, and you’ll see a key icon next to verified emails that are super-trustworthy.

“Super-trustworthy” is a technical term I just invented that means: (1) the sender, usually a financial institution, is a target of phishers, (2) all of the sender’s email is authenticated with DKIM, and (3) Gmail rejects any fake messages that claim to come from this sender, but actually don’t.

It’s a bit of work for senders to make their email super-trustworthy, which is why this feature is limited to just eBay and PayPal right now. We hope to add more senders in the future, and when we do, you’ll know because you’ll see the super-trustworthy key icon magically appear by those senders too. Give it a whirl and let us know what you think.

via Official Gmail Blog: New in Labs: The super-trustworthy, anti-phishing key.

Court Battle May Disconnect Internet Phone System Skype for Good – Science News | Science & Technology | Technology News –

Skype might be gone soon folks! Better start using Google Talk or WAIT… just get ready to start using Google Wave! I am using Google Wave Alpha, and let me just say it is absolutely fantastic! Love it! The below article is from FoxNews

Skype might have to shut down because of a dispute over the core technology used to make the Internet telephone system work.

EBay, which paid $2.6 for the voice-over-the-Web system in 2005, is facing a court battle with the original founders of the company who retained the rights to the technology at the heart of the system.

EBay admitted in a regulatory filing that it might have to close down the company. It said it was trying to develop alternative software but if that did not work, or if eBay lost the right to the original software: “Skype would be severely and adversely affected and the continued operation of Skype’s business as currently conducted would likely not be possible.”

The dispute also threatens eBay’s plan to spin off Skype, scheduled for next year.

Earlier this year, Skype filed a claim in London against Swedish company Joltid, which is controlled by Skype co-founders Niklas Zennstrom and Janus Friis. Skype is seeking resolution on a dispute over a software licensing agreement between the parties that Joltid was seeking to terminate.

“In particular, Joltid has alleged that Skype should not possess, use or modify certain software source code and that, by doing so, and by disclosing such code in certain U.S. patent cases pursuant to orders from U.S. courts, Skype has breached the license agreement,” eBay said in the filing.

Joltid brought a counterclaim, reiterating that it held the rights to the peer-to-peer technology and that Skype was in violation of the original agreement.

A court hearing has been set for June 2010 in London.

In its regulatory filing confirming the parent company’s recent quarterly profits, eBay acknowledged that the new software it was working on had no guarantee of success.

“Although Skype is confident of its legal position… Skype has begun to develop alternative software to that licensed through Joltid. However, such software development may not be successful, may result in loss of functionality or customers even if successful, and will in any event be expensive,” eBay said.

EBay announced in April that it would spin off Skype through an IPO, saying the timing would depend on market conditions. Executives acknowledged that the unit, while fast-growing, did not mesh well with eBay’s core marketplaces division.

Zennstrom and Friis, backed by a number of private equity houses, have been in talks with eBay over the possibility of buying the company back but the negotiations have stalled.

Skype, which started in 2002, allows users to make calls from their computers to landlines, mobile phones and other computers. At its heart is key peer-to-peer technology created by its founders who also created the file-sharing software Kazaa.

The service has continued to grow rapidly. The unit’s revenue increased 25 percent during the second quarter from the previous year to $170 million, according to eBay’s results earlier this month. It added 37.3 million users, bringing its total number of registered users to 480.5 million, making it the most widely-used international calling system in the world.

The legal battle over the licensing of the software will need to be resolved before eBay’s board, led by chief executive John Donahoe, can move forward with flotation plans for Skype.

Google not liable for defamation in search results, rules high court | Media |

Google not liable for defamation in search results, rules high court | Media | .  Wow. just ran across this.  This is great news! Viva la Google! A judge actually recognizing and UNDERSTANDING how Google  / the Internet really works… This is really just a good common sense opinion to go after the person who slandered you and stop wasting Google’s time.  I know when we do a Digital Scarlet Letter Campaign for someone, we go directly to the source of the published material and look for unique ways to make it disappear.