“Is Google Analytics Really Needed For Zen Cart?”

How important is it to you to install Google Analytics into your Zen Cart??? Only the most important thing you could possibly do… Without it, you are completely blind to knowing what to do… what is your top landing page? What is your top exit page? What is your bounce rate? What are the trends for any of these? Which keyword search makes you the most money? These are just a few things… without this knowledge, you are wasting a LOT of time guessing what to do to your site… so many people come to me wanting to change their theme or their look of the current theme… and the first thing I ask is, “What is your bounce rate?” After a beat, and no answer… they realize that they have no idea what I am talking about… I had one client with a bounce rate of 19% who was wanting a website redesign, and I told her flat out NO… not needed, spend your money elsewhere (Folks, a 19% bounce rate is GREAT. This means that slightly less than 1 out of 5 of ALL VISITORS to her site, left immediately! This is great cause the industry average is 30 to 40%!)