This is a great article on the power of SEO for a rather LARGE Newspaper company. Their traffic has skyrocketed using basic methods of  not including pronouns, and using lots of link juice power from their monster sites. Basic stuff that I tutor all of my clients.

(he) said to them that although it may not be perfect for you guys journalistically to put a full proper noun in a headline, it makes a huge difference to the number of people who read your quality content

via Brent D. Payne Interview | Tribune Company SEO.

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Tags: newspaper

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