This is a great article on the power of SEO for a rather LARGE Newspaper company. Their traffic has skyrocketed using basic methods of not including pronouns, and using lots of link juice power from their monster sites. Basic stuff that I tutor all of my clients.
(he) said to them that although it may not be perfect for you guys journalistically to put a full proper noun in a headline, it makes a huge difference to the number of people who read your quality content
Is your business advertising online yet? They better be! SEO with some PPC is the place to be!
…the statistics served as a stark reminder of the crisis facing newspapers as they try to cope with a brutal recession and advertising trends that have shifted more marketing dollars to the Internet…
via Newspaper slump deepens as 2Q ad sales fall 29 pct – Yahoo Finance.