This is a great article on the power of SEO for a rather LARGE Newspaper company. Their traffic has skyrocketed using basic methods of  not including pronouns, and using lots of link juice power from their monster sites. Basic stuff that I tutor all of my clients.

(he) said to them that although it may not be perfect for you guys journalistically to put a full proper noun in a headline, it makes a huge difference to the number of people who read your quality content

via Brent D. Payne Interview | Tribune Company SEO.

Is your business advertising online yet? They better be! SEO with some PPC is the place to be!

…the statistics served as a stark reminder of the crisis facing newspapers as they try to cope with a brutal recession and advertising trends that have shifted more marketing dollars to the Internet…

via Newspaper slump deepens as 2Q ad sales fall 29 pct – Yahoo Finance.