Knowing where your money goes and HOW well it works is the continuing move for businesses. Why put your money in the newspaper if you can put the same into Google Adwords or in building links to your site where you can KNOW how well it works! Newspapers are continuing their dramatic fall in revenue due to this. My clients are just amazed when we pull up Google Analytics together and I walk them through just exactly what is WORKING for driving traffic / sales and what is not… it is always highly instructive. I NEVER claim to KNOW what will work best, BUT I DO claim to be able to find out! People will NOT continue throwing their marketing dollars away when they find a better way!

Newspaper Ad Revenue plunged 9.4% for 2007, while at the same time Internet Ad Revenue went up 18.8%. While overall advertising was down 7.9%, it is clear that the shift is still moving to the Internet for all advertising! Why? Well, with analytics, you can actually track how your money and advertising is actually working for you. You can find out which keyword works to create a SALE! This is true power folks! Why throw your money up in the air and just HOPE that it does something. Online advertising, is radically changing the way people think about advertising!