Google also just announced today that the Pay-per-action Adwords BETA is now no longer out of BETA, in fact it will soon be… GONE?!? Guess nobody saw the power of it that they wouldn’t have to pay Google until AFTER somebody actually did something on your site like signup for a newsletter OR better yet, actually purchased a product! This was really powerful… so what this really means, is that it is going to lead to some even bigger and powerful news regarding their acquisition of DOUBLECLICK no doubt… stay tuned folks…
Okay, folks this was quietly announced back in March as I recall, but the speed at which your website loads is NOW a factor in your quality score if you are using AdWords. Faster the loading time, the better quality score, the cheaper your bid. All linked, so when I first heard this, I realized WHOA, Google is REALLY paying attention to this, and if they are paying attention to it for AdWords, its suddenly a more important factor in organic search as well. And this makes sense too as this is a component in Google Webmaster Tools. There is a graph shown in the tools page which shows you how fast your site loads up… I think that has been there since last fall… if your host has slow loading times, it may be time for an upgrade to a faster web host!