Archive for June 8th, 2008

Search engine optimization explained - or How DOES Google (Yahoo, etc.) find stuff? - Let’s follow the Search Engines and how they work - first, the boring part. A search engine uses an algorithm (set of rules) to logically decide if a certain website can provide the answer you are searching for. [...]

Folks this is very important to understand. Google looks for actual and real fresh content on blogs! If you try to automate it in some way, GOOGLE KNOWS! Pretty cool to try to preserve the integrity or honesty of these results. So, when does Google invent SkyNet again? Or ARE they Skynet?! http://googlesystem.blogspot.com/2007/03/how-google-blog-search-ranks-results.html

Google, the world’s wealthiest media company puts a great deal of importance on webpage content. The importance of good content is one of the keys to page ranking. Updating your content once a week or once a month is important to keep the page fresh. The more a search engine detects change in your website, [...]

How important is it to you to install Google Analytics into your Zen Cart??? Only the most important thing you could possibly do… Without it, you are completely blind to knowing what to do… what is your top landing page? What is your top exit page? What is your bounce rate? What are the trends [...]

It is very important to have the right keywords when you setup your website as keywords are what people type into the Google search box to find your page. But that is not the whole story of how Google works. You see, your site’s content (what I am typing on the page right now) has [...]

Okay, this is a theory I am playing around with, but it sure makes sense. It seems that many different pieces from Google Labs (pre-Beta) can be used to SEO different pieces of your site. I used a KML file recently on a clients website to become visible on the front page… A KML file [...]

Most people I talk with want beautiful websites. So beautiful, that it is full of fanciful script and beautiful images. Sometimes it is ALL done in Flash programming elements. These are really nice. But guess what folks… all of these elements are completely invisible to GOOGLE. It is better for Google if the entire site [...]

Psst, here is a secret… cause it is INVISIBLE!
Since its introduction in 1996, Flash technology has become a popular method for adding animation and interactivity to web pages; several software products, systems, and devices are able to create or display Flash. Flash is commonly used to create animation, advertisements, various web-page components, to integrate video [...]

Matt Cutts does it again. He shows us all how to delete our content from Google. Why you might ask dear reader? There are many reasons… I know I know, many of you struggle with getting your website found in the first place (which really shouldn’t be a struggle at all) but there are some [...]

Newspaper Ad Revenue plunged 9.4% for 2007, while at the same time Internet Ad Revenue went up 18.8%. While overall advertising was down 7.9%, it is clear that the shift is still moving to the Internet for all advertising! Why? Well, with analytics, you can actually track how your money and advertising is actually working [...]