Okay, folks this was quietly announced back in March as I recall, but the speed at which your website loads is NOW a factor in your quality score if you are using AdWords. Faster the loading time, the better quality score, the cheaper your bid. All linked, so when I first heard this, I realized WHOA, Google is REALLY paying attention to this, and if they are paying attention to it for AdWords, its suddenly a more important factor in organic search as well. And this makes sense too as this is a component in Google Webmaster Tools. There is a graph shown in the tools page which shows you how fast your site loads up… I think that has been there since last fall… if your host has slow loading times, it may be time for an upgrade to a faster web host!

Related posts:

1. Using site speed in web search ranking
2. Google Adwords Retail Newsletter is out!
3. Google, Site Speed and your site…
4. Is your site hacked?
5. Google vs. Facebook/Bing – the war is ON!

Tags: adwords, GOOGLE, Loading times

This entry was posted on Wednesday, June 18th, 2008 at 7:18 pm and is filed under adwords, GOOGLE. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.