Do you advertise on Facebook and really wish you could get a better perspective on what people are clicking on your ads and getting some rich data on this “traffic” from Facebook?  Well now you can… Omniture from Yahoo is now doing just that!

Omniture Now Offers Enhanced Facebook Marketing Analytics | Search Engine Journal.

New embedding sizes from YouTube! I guess this is good… I’ve always just manually adjusted both sets of width and height to change the size of the movie… but this makes it easier instead of pulling out the old calculator!

YouTube Blog: New Default Size for Embedded Videos.

Ok, I thought this was fake when I first heard about it last week. BUT it looks to be true.  Youtube now has a URL shortener!  Pretty cool! Makes it easier to tweet about of course!  Enjoy!

To use youtu.be manually, simply take a URL like http://www.youtube.com/watch?v=FdeioVndUhs and replace the”http://www.youtube.com/watch?v=” with “http://youtu.be/” to get: http://youtu.be/FdeioVndUhs Plug that shorter URL into a browser, and you'll see it redirects to that video.

via YouTube Blog: Make Way for youtu.be Links.

I started noticing changes on the YouTube header a few weeks ago! This just goes to show how little changes can make a big difference to conversions/sales!

Do small changes make a big difference? In the world of landing page testing, they certainly can. A few weeks ago, we ran one of the largest multivariate experiments ever: a 1,024 recipe experiment on 100% of our US-English homepage. Utilizing Google Website Optimizer, we made small changes to three sections on our homepage (see below), with the goal of increasing the number of people who signed up for an account. The results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.

via YouTube Blog: Look Inside a 1,024 Recipe Multivariate Experiment.