This is a GREAT article that I have been saying for years that if your COMPETITORS are gunning for you… you BETTER keep doing SEO to stay AHEAD of them!
5 Strategies to Maintain and Improve Your #1 Rankings in Google – After You’ve Reached the Top.
I totally agree with Joe Laratro here! Having a website is not enough. Having a plan and working it consistently (daily!) is the REAL plan for SEO! A website has to be able to ALLOW for this to happen easily however… These recommendations are good, smart and solid for SEO.
What are 3 things marketers can do RIGHT now to improve their organic rankings?
Have a solid technical infrastructure that is search friendly
Have an ongoing content development plan to add new and useful content to the Web site
Have a link building plan in place: target directories, social media sites, and related Web sites
via SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro | Search Engine Journal.
This is a great article by Christopher Holland… to my clients ears, this should all sound very familiar!