So what DOES SEO stand for anyway? 5 years ago I’d EASILY tell you it stands for Search Engine Optimization… but not any more…  SEO NOW stands for internet marketing strategist as there is just WAY MORE going on now than 5 years ago. Google Search is constantly adding (and subtracting) new stuff, Facebook is now uber-important, and Google Plus is on the way. The below linked is a great article attesting to my feelings on this very topic.
http://searchenginewatch.com/article/2094551/SEO-is-More-Alive-Than-Ever

This is a great article. I have already outfitted a zen cart page with schema in it to work with the pricing, product name, manufacturer…

Why You Can’t Ignore Schema.org | Search Engine Journal.

The web is a big place. This is a great article on how SEO, the web and the universe are similar… Check the full article here: How We Work With Data Superstructures in SEO

How large is the universe? I don’t mean the physical universe, the one made up of stars, and dust, and black holes, and stuff we cannot name. I mean the universe that you and I share — I mean the World Wide Web. How large is the World Wide Web?

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This is a really good article on the best practices to take for Business to Business Search Engine Optimization and the steps to take to prevent common mistakes!

B2B SEO – Common Mistakes & How to Avoid Them – Online Marketing Blog.