CAT | Online Advertising
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US advertisers to spend more on digital than print
1 Comment · Posted by reitz in Online Advertising
US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday. Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to [...]
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Newspaper slump deepens – 2009 2Q ad sales fall 29 pct
No comments · Posted by reitz in Online Advertising
Is your business advertising online yet? They better be! SEO with some PPC is the place to be! …the statistics served as a stark reminder of the crisis facing newspapers as they try to cope with a brutal recession and advertising trends that have shifted more marketing dollars to the Internet… via Newspaper slump deepens [...]
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The continuing move to online advertising
No comments · Posted by reitz in Online Advertising
Knowing where your money goes and HOW well it works is the continuing move for businesses. Why put your money in the newspaper if you can put the same into Google Adwords or in building links to your site where you can KNOW how well it works! Newspapers are continuing their dramatic fall in revenue [...]

