So what DOES SEO stand for anyway? 5 years ago I’d EASILY tell you it stands for Search Engine Optimization… but not any more…  SEO NOW stands for internet marketing strategist as there is just WAY MORE going on now than 5 years ago. Google Search is constantly adding (and subtracting) new stuff, Facebook is now uber-important, and Google Plus is on the way. The below linked is a great article attesting to my feelings on this very topic.
http://searchenginewatch.com/article/2094551/SEO-is-More-Alive-Than-Ever