Google has been clear that they will start taking actions against those who violate the terms, and specifically that, “Starting on September 22, 2011 we will be taking action against accounts with feeds targeting the United States, France, United Kingdom, Japan, and Germany that do not comply with the new specification and policy requirements.” But what does “taking action” mean?
Feeds will be pulled. More specifically, “products will be suspended from Google Product Search until the issues have been addressed. In case of repeated violations of our quality standards, your products will be suspended for at least one week after the second violation, and for at least one month after the third violation.”
Scared that your feed may accidentally violate the new rules? Luckily, a new segment of the Google Merchant Center allows you to check Google’s current evaluation of your feed and site to see if there are any problems.