Social Networking Sites Reach More Women

Ummm DUH. I probably have a 4 to 1 ratio of girls to guys as friends in Facebook. This trend is obvious and has been trending this way for some time.

Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.

via comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men @SEWatch.