Google Base becomes Google Merchant!

All of you with Google Base accounts to help push your products out to Google Shopping product search (which is free by the way!) will notice a new change to the interface and a name change to Google Merchant Center which I feel is a much better name! ┬áIf you have a Google Webmaster Tools account, you’ll notice that it looks VERY familiar! ­čśÇ ┬áThis is a welcome change as the previous Google Base interface was very clunky and hard to find stuff. ┬áThe new site has a slick left column nav with easy controls to make it very easy to find everything you need for your feed(s) for your items or documents. ┬áCheck out the new site!