Here is an article to raise your eyebrows from FoxNews regarding Google’s omniscience and its wanting to know EVEN MORE about you and what you do online! Will they succeed? My guess, it will be done, and people will let it be done willingly. Why? Cause it is too darned convenient, and over time it will all just be accepted. Wait and see!
Google’s CEO once said the company wants to know more about you than you know about you. It looks like the search engine giant may not be far from reaching that goal.
With applications including Google Finance, Google Translate, Google Earth, Google Images – just to name a few – Google is emerging as a ‘big brother-ish’ trove of information with limitless access to our personal lives.
Take Google’s simple Web search engine, for starters. Consumers who use Google to find fast facts and answers to questions are giving the company a database of personal information. The company tracks all search words, storing each entry for up to a year and a half.
Users of Gmail, Google’s e-mail system, offer the company even more personal information. The companys computers scan all e-mail sent and received on the site, and Google uses the words contained in the e-mail messages to tailor the pop-up ads featured on the site to each individual consumer.
Theres more. Google knows your address, where you drive and — if you sign up for Google Health — the personal information on your health records. Sound a bit extreme?
It turns out it’s par for the course with the giant search engines. Google can provide such a wide range of services to consumers precisely because it can sell so many ads. It can sell so many ads because it knows its consumers so well.
But Googles omniscience is raising eyebrows, even attracting the attention of lawmakers in Washington. Congress, taking a closer look at Google’s seemingly endless access, held a round of hearings last month on whether the consumer should be able to opt out of such arguably invasive practices.
So, will it happen? You can probably follow the progress on Google.