Don’t cheat or lie to Google cause you WILL get caught! Check Matt’s latest video.
Just the other day I was looking at a website that was NEWLY coded and “SEO”ed. I needed to analyze it and see how much I’d need to do to fix it up if it was even needed. First thing I looked at was the H1 tag. As soon as I saw it, I sensed something was wrong. I looked at the site and saw that the text in the h1 tag was NOT VISIBLE to users in the browser! And this code was SEOed?! Matt’s video above is a LOT more sneaky, but it looks like people will never learn to mess with GOOGLE!