Okay, folks this was quietly announced back in March as I recall, but the speed at which your website loads is NOW a factor in your quality score if you are using AdWords. Faster the loading time, the better quality score, the cheaper your bid. All linked, so when I first heard this, I realized WHOA, Google is REALLY paying attention to this, and if they are paying attention to it for AdWords, its suddenly a more important factor in organic search as well. And this makes sense too as this is a component in Google Webmaster Tools. There is a graph shown in the tools page which shows you how fast your site loads up… I think that has been there since last fall… if your host has slow loading times, it may be time for an upgrade to a faster web host!