FRESHNESS officially means higher rankings…

Ok, all of us in the SEO community knew this since what, last Sept or so, that blogs were getting much higher rankings quickly then may fade back… what does this mean for websites with static non-changing content? ¬†It means they need to upgrade and FAST to Web 2.0 and get their blogging mode in full gear! ¬†Everyone needs a blog and further, you need to USE it!