Psst, here is a secret… cause it is INVISIBLE!
Since its introduction in 1996, Flash technology has become a popular method for adding animation and interactivity to web pages; several software products, systems, and devices are able to create or display Flash. Flash is commonly used to create animation, advertisements, various web-page components, to integrate video into web pages, and more recently, to develop rich internet applications. Using Flash content stores the content of the web page in a binary file and the sections are not static like a web page. Thus, Flash-based content is not indexed at all by the search engines. However, this problem can be alleviated with correct web design. Using flash content in the main page of the site affects how a search engine sees the website. The search engine algorithms (the parameters that the search engines use to view and catalog the sites) cannot see the flash content therefore the page appears without content. Read this as invisible!I feel that Flash is beautiful but needs to be minimized in your website design. I talk to countless people on a weekly basis who lament the fact that their website doesn’t get any hits, and when I find out that their whole site is done in flash, it generally becomes a bitter pill for them to swallow as I know they spent thousands for an invisible site! I am still talking to a lot of realtors who are using expensive realtor website template sites that are built in frames. Frames are just like flash in that there is absolutely no content to be seen by Google! This is essentially useless cause if new clients can’t find their websites, of what use is this design?!?