Newspaper Ad Revenue plunged 9.4% for 2007, while at the same time Internet Ad Revenue went up 18.8%. While overall advertising was down 7.9%, it is clear that the shift is still moving to the Internet for all advertising! Why? Well, with analytics, you can actually track how your money and advertising is actually working for you. You can find out which keyword works to create a SALE! This is true power folks! Why throw your money up in the air and just HOPE that it does something. Online advertising, is radically changing the way people think about advertising!